Meta Signs New Deal with Shutterstock Over Usage of Content for AI Creation Tools

Shutterstock Generative AI is designed to be user-friendly and accessible to all users, regardless of their level of technical expertise. The platform includes a simple drag-and-drop interface that allows users to easily upload their own images or videos, or to select from Shutterstock’s existing library of content. Once the user has selected their input, the system generates a variety of new images, videos, and illustrations that can be further customized and refined with just a few clicks.

Shutterstock’s commitment to developing generative AI models extends beyond its partnership with OpenAI. The company has established licensing agreements with key industry players such as Nvidia, Meta, and LG. These collaborations aim to advance generative AI across various domains, including 3D models, images, and text. This isn’t the first time Shutterstock and OpenAI have worked together in this domain.

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Despite the bubbling interest, others say it’s still unclear what the long-term uses might be for marketers. Jordan Fox, head of the agency Laundry Service, said he’s interested in the potential of AI-generated images, but added that most aren’t high enough quality to meet brands’ standards. However, he thinks there could still be other ways to use the tech down the road that haven’t been discovered yet. In 2022, a scandal involving Shutterstock and AI-generated images made headlines. It was revealed that Shutterstock had been banning AI-generated images from its site, even though it had previously promoted them. This created a backlash among some users, who felt that they had been deceived.

Not right now, but in a year or so, once the technology matures and the results start to become more reliable and flawless. We can’t remember a more disruptive technology impacting the creative arts since the explosion of synthesizers and sequencers hit the market in the mid 80s. At the minute, we don’t have any more information on when the new generative AI services will become publicly available, or what data they have been trained on. Nvidia commented that “supercharging Autodesk customer workflows with AI allows artists to focus on creating — and to ultimately produce content faster”. Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing.

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This technology is changing how visual content is created for marketing campaigns, projects, and brand identities. With this image generator, you can create unique and stunning images with just a few words. It also includes user-friendly features such as an easy style picker and works with over 20 languages, giving people worldwide the freedom to express their creativity. Until recently, no AI picture generator had paid its participants for their contributions. However, Shutterstock has changed this by introducing the Shutterstock Contributor Fund. This means that when contributors’ work is used to create generative models, they will be paid directly by Shutterstock.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

In order to bring generative AI to the masses, Shutterstock has partnered with OpenAI, the creators of the popular DALL-E 2. This collaboration introduces OpenAI’s seamless image generation capabilities to Shutterstock audiences worldwide. Yakov Livshits While generative technology isn’t always perfect (you’ve surely heard of funky AI-generated hands), its quality is continuously improving. Use it to inspire new ideas or craft an image that’s perfect for your next project.

Now, the results of that deal are in beta testing and available to all paying Shutterstock users. Both Getty Images and Shutterstock previously neglected the idea of AI-generated images on their respective platforms due to copyright concerns. However, text-to-image models will map words to usual representations of objects and scenes and are trained on massive datasets obtained from sites such as Pinterest, Artstation and Flickr. Earlier this week the company announced a partnership with Nvidia to develop an AI-powered 3D model generator. This doesn’t even touch on their work with Meta and LG in advancing AI-generated image, video, and music creation. It should be interesting to see where other stock imaging providers go, and if they’ll follow Shutterstock’s lead.

This expands on NVIDIA’s collaboration with Shutterstock to empower the next generation of digital content-creation tools and accelerate 3D model generation. And for all of those who are up in arms about AI stealing from artists, we suggest you take time to understand exactly what this tech is doing. It’s not scraping millions of artists work, it’s scraping the rules by which different styles of art is created. New integration between Maya and AI animation platform Wonder Studio in development
Autodesk has also announced a new partnership with Wonder Dynamics, developer of Wonder Studio, the much-hyped AI-based online platform for inserting 3D characters into video footage.

Services

Shutterstock’s broad library of content with an integrated AI-generation tool provides its customers with a higher level of assurance that they will be able to find the content they need. The risk of churn from customers migrating to a competing AI-only tool seems unlikely, as no AI platform will be able to replicate the customer traffic and volume of sales offered by Shutterstock or Getty Images. Features in the AI PDF tool include an Insight & Inquiry function designed to help users digest information and gain insights from a document. Rather than needing to read through a document in its entirety, users can ask the technology to generate a summary of a PDF in short and easy-to-read sections. The AI tool can also perform the task of a research assistant by suggesting relevant questions about a specific PDF file to retrieve information; in addition, users can instruct the tool to generate questions based on the document’s content.

Shutterstock has integrated OpenAI’s text-to-image generator, DALL-E, into its platform. The partnership was announced last October and the AI image generator is now live and available to all Shutterstock customers worldwide. The image library Shutterstock Inc. is looking to get in on artificial intelligence-generated artwork with a new partnership with OpenAI Inc., the company behind the popular AI Yakov Livshits image creation tool DALL-E 2. Contributors whose work was used to train these models will be fairly compensated through Shutterstock’s Contributor Fund, and they will also be compensated whenever new generative content that uses their IP is created and licensed by customers. According to Shutterstock CEO Paul Hennessy, some might use the tools to think creatively beyond traditional stock images.